Wind Mobile

Topics: Mobile phone, Canadian Radio-television and Telecommunications Commission, Radio Pages: 2 (277 words) Published: July 18, 2014
Wind Mobile
Political
The Canadian Radio – television and Telecommunications Commission (CRTC) Unwanted Globalize company ownership (Orascom)
Competition Bureau - independent agency that investigates offences across the Canadian business scene Canada’s telecom laws
Major acts of Parliament regulate the Canadian telecom sector including the Canadian Radio- television and Telecommunications Act. Telecommunications Act, Bradcasting Act and Radio communications Act. Environmental

Market and trade cycles according the Canadian community
Market routes and distribution trends within Canada
3G network and LTE net speeds
Taxation issues with internationally owned companies
Socio-Cultural
Average consumer within Canada pays $70 per month
Lifestyle trends of business, regular and student consumers Brands of cell phone gadgets are a strong influence for consumers to purchase a product or not. Currently Apple and Samsung are in the lead. Marketing and advertising for Wind is currently pushing for the consumer who seeks the best services at a lower price, working against competitors. Technology

Competing cell phone technology developments and also the highest quality in mobile lines and internet speeds. R & D activities within the company.
Maturity in technology.
Consumer buying mechanisms and what they seek to have.
Technology access (phone signals) licensing, patents.

Threats
Bell, Rogers and Telus
Well established competitors known for their product established. Continuous threats of Public Mobile
Wind is known to drop calls and consumers are not happy about this. Heavy push on laws and regulations against pricing of current cell phone plans. Opportunities
Develop a stronger call line to avoid drop calls
Students want better deals and therefore want to providers such as wind Joint venture with another large well known company such as Bell Mobile. Sell company to a Canadian owner or co-ownership.
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