Health Care Communication Methods

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Health Care Communication Methods
Missa Jenkins
December 5, 2012
Suzanne Johnson
Health Care Communication Methods
I would like to inform the news and general public about the negative reports about one of the medications manufactured by our company, Bristol Pharmaceuticals, Inc. The medication in question is named Prozac, and it is widely prescribed to a substantial number of individuals for treatment of depression and other disorders. It has been reported that a significant number of individuals have experienced negative side effects after taking this medication. It has also been reported that a well-known public figure was one of those effected after taking this medication. As the communications coordinator for Bristol Pharmaceuticals Inc., it is my responsibility to address these concerns, and alleviate the worries that the general public and consumers may have in the future. As a company, we should first decide on what method of communication is best in getting this information out to the news and public, without creating fears amongst the people. I would like to discuss the steps on how we can get this information out to the public, as well as discuss the advantages and disadvantages of using traditional, electronic, and social media for health care communication for this purpose. I would also like to discuss the effects of the Health Insurance Portability and Accountability Act and other regulations on the use of these media for health care communication. Getting this information out to everyone involved can re-establish the trust between the consumers and our company. There are many advantages when it comes to the use of traditional, electronic, and social media communication in health care. An advantage to traditional media is that the information we want to deliver can reach a wider audience at one time with the use of radio, newspapers, telephone conversations, television broadcasts, magazines, and face-to-face conversations. “The most common healthcare delivery method is face‐to‐face, where care provider and patient see each other 'in the flesh” (Sameer Kumar, Anne Henseler, David Haukaas, 2009). Television is a communication tool that aids in conveying the concerns of the company about this issue and the company’s efforts in notifying the public of this matter. Another advantage to using traditional media communication methods like, newspapers and radio, is it allows the information to be delivered to reach a smaller audience demographic, such as those who may not own a television or watch television, or may not be as technically advanced, for example, as with elderly consumers. Electronic media such as emails, text messages, and the internet, gives us an advantage in helping with getting the facts out there to individuals, directly, in a timely manner. The internet allows us to deliver information on this issue by providing a mass platform for the information to be seen anywhere around the world. Most individuals carry cell phones that allow them to receive their emails on their phones, along with text messages in which helps information to be delivered and seen rather quickly, in regards to that, many individuals also have social media apps on their phones and often receive information about the latest news through social media accounts. This can be helpful in spreading the word throughout the public by it being posted on social media to friends and family and in return their friends can share the information with people they are friends with, creating the opportunity for the information to then be shared all over the world. “Social media is more than an emerging technology platform or cultural trend, but a method of communication that is changing the way individuals and organizations throughout the world transmit and receive information” (Social Media's Effect on HIPAA Privacy and Security, 2013). There are many advantages to these forms of communication, however, it also comes...
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