DISTRIBUTION MANAGEMENT

Topics: Supply chain management, Marketing, Supply chain Pages: 7 (1417 words) Published: December 15, 2014
DISTRIBUTION MANAGEMENT
1) Distribution: Distribution is one of the four elements of the marketing mix. Distribution is the process of making a product or service available for use or consumption by a consumer or business user, using direct means, or using indirect means with intermediaries. 2) Distribution management: The management of resources and processes used to deliver a product from a production location to the point-of-sale,including storage at warehousing locations or delivery to retail distribution points. Distribution management also includes determination of optimal quantities of a product for delivery to particular warehouses or points-of-sale in order to achieve the most efficient delivery to customers.

3) Logistics: It is the management of the flow of goods between the point of origin and the point of consumption in order to meet some requirements, of customers or corporations.

4) Logistics management: Logistics Management is the process of planning, execution, and controlling of the movement of goods, services, and related information between the point of origin and the point of consumption in order to meet customer's requirements.

5) Functions in Logistics Management:
Procurement or purchasing
Inward transport
Receiving
Warehousing
Stock control
Order picking
Materials handling
Outward transport
6) Physical distribution management: Physical distribution is the group of activities associated with the supply of finished product from the production line to the consumers. The physical distribution considers many sales distribution channels such as wholesale and retail, and includes critical decision areas which include customer service, inventory, materials, packaging, order processing, and transportation and logistics. You often will hear these processes be referred to as distribution which is used to describe the marketing and movement of products.

7) Function of Physical Distribution Systems
Customer service
Order processing
Inventory control
Transportation and logistics
Packaging and materials

8) TECHNOLOGY IN LOGISTICS: Made easier through the use of technology, supply chain visibility works best when quality data is gathered from both the supply side (where the goods are coming from) and the demand side (sales, returns, customer buying trends) of the equation. Once the data is collected—most often through the use of supply chain software—it’s then analyzed and used for accurate forecasting, planning, and production. The following are the diff. type of tech. logistics:

Electronic Data Interchange (EDI)
Radio Frequency Identification (RFID)
Bar Coding and Scanning
9) Logistics Strategy and Planning:
The objectives of logistics strategy
Minimize cost
Minimize investment
Maximize customer service
Levels of logistical planning
Strategic
Tactical
Operational

10) Challenges to the Logistics and Supply Chain:
The challenges to the Logistics and Supply Chain operations in concerned with “THE FIVE V’s” Value
Velocity
Variability
Visibility
Vulnerability
11) Local Challenges:
1) Integration of logistics activities
2) Lack of qualified personnel
12) Global Challenges:

13) Supply Chain Management: It is the management of the flow of goods. It includes the movement and storage of raw materials, work-in-process inventory, and finished goods from point of origin to point of consumption.

14) Supply Chain Stages:

15) Push vs. Pull Strategy: This method defines how products and services leave the business and go to the clients. A client wants to buy a product (the pull), and the business (the push) will satisfy the client's request. 16) Elements of Supply Chain: here are four elements of supply chain strategy, which, if employed collectively and managed closely, will deliver significant value across the organization. Demand Management

Communication
Integration
Collaboration

17) Need and Significance of Supply Chain:...
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