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BTEC L3 Diploma/Ext. Dipl.-Business

Unit 1

BUSINESS ENVIRONMENT

ASSIGNMENT 1

External Factors Effecting Business Strategy

prepared by: Raed F. Banna

DATE: 18/NOV/2018

Contents Page

1- Introduction to business environment.......................................................................... ..3

2- Assignment introduction ….............................................................................................4

3- Political, legal, and social impact on selected organization …....................................,.. 6

4- The influence of two contrasting economic environments and business activities........................9

5- The challenges to selected business activities within a selected organization..............11

6- How political, legal and social factors impacted on these 2 organizations....................12

7- How future changes in economic, political, legal and social factors, may impact on a specified organisation........................................................................14

8- References …..............................................................................................................16

INTRODUCTION TO BUSINESS ENVIRONMENT

Business environment may be defined as the set of external and internal factors which affects the decisions of business. Business environment is the studies of the factors that affect or impact a business and is a clear and a useful guide to consider while establishing a business or while improving its activities. Business environment is the active mind of a business, it manages and plans the business to avoid factors and impacts, or to work on expanding considering these factors.

SAMSUNG Vs. APPLE

The title seemed to be so attractive, and interesting to read about, in the other hand, writing about these two companies is extremely difficult because international companies as these two companies consider many factors that could impact them and their businesses, we do not consider , whether as customers or business students.

Starting with APPLE Inc, the American multinational organization which owned by Steve Jobs, Steve Wozniak, and Ronald Wayne. and located in 1 infinite loop, Cupertino, California 95014, in the middle of the Silicon Valley, which is owned by Steve Jobs, Steve Wozniak, and Ronald Wayne.

APPLE produces, designs, and develops the personal computers, and many other related software products, as well as the electronic products such as MP3 players and iPods. Apple Inc’s main products are i Mac, iPod, iPhone. APPLE the company that every person around the world talks about, APPLE is committed to provide best computing, communicating and entertaining experience to its consumers which might be students, professionals,and industrial customers all over the world through its hardware, software and devices.

On the other hand, the most competitive company with APPLE, which is SAMSUNG. Samsung is a global combine that operates in the “White Goods” market or the market for consumer appliances and gadgets.

The company is a South Korean family owned business, it has global aspirations and as the recent expansion into newer markets has shown, Samsung is not content with operating in some markets in the world but instead, wants to cover as many countries as possible. Therefore, the focus of this article is on the external environmental drivers of Samsung’s strategy

Apple PESTLE Analysis

Political factors:

Apple designs Macs, the best personal computers in the world, as well as...
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