brand preference of mobile phones

Topics: Mobile phone, Nokia, GSM Pages: 48 (4976 words) Published: May 4, 2014
A
PROJECT REPORT
ON
Brand Preference of Mobile Phones
Among the Students of
Indian School of Mines
Submitted To:
Department of Management studies

Submitted By:
NAME: KOTA NAVANEETH
Admission No. - 2009JE0502
MINING ENGG. WITH MBA
(X-Semester)
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ACKNOWLEDGEMENT
When I embarked this project, it appeared to me as onerous task. Slowly as I progressed I did realized that I was not alone after all.

I wish to express my gratitude to Prof. D.C. Panigrahi, director, Indian school of Mines, My sincere thanks to Dr. Bibas Chandra, Dr. Sandeep Mandal and my all entire faculty members for offering me all kinds of support and help in preparing the project.

I thank my friends who have extended their kind help, guidance and suggestion without which it could not have been possible for me to complete this project report. My heart goes out to my parents who bear with me all the trouble I caused then with smile during the entire study period and beyond.

KOTA NAVANEETH
Mining Engineering with MBA
Dual degree-x semester

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PREFACE
The project gives an insight of the telecom sector. It basically helps in understanding the brand preference of students with regard to mobile phones. It helps us to know, the basis on which a student choose a particular brand when he/she purchases a new handset.

The project will help to learn about the growing telecom sector in India. The research will also bring to light what all factors a student considers at the time of purchase of a new mobile phone.

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Table of Contents

S.NO
1.

CONTENTS
INTRODUCTION

PAGE NO.
6

a) DEFINITION OF CELLULAR/MOBILE PHONE
b) THE GLOBAL CELLULAR MOBILE INDUSTRY

7

c) TELECOM INDUSTRY IN INDIA

8

d) HISTORY OF INDIAN
TELECOMMUNICATIONS

9

e) THE KEY PLAYERS IN THE TELECOM
MARKET IN INDIA

10

f) OBJECTIVES OF THE STUDY
2.

6

20

RESEARCH METHODOLOGY

21

a) SAMPLING METHODOLOGY

22

b) RESEARCH DESIGN

22

c) DATA COLLECTION

22

3.

DATA ANALYSIS AND INTERPRETATION

24

4.

CHI- SQUARE ANALYSIS

33

5.

FINDINGS

38

6.

RECOMMENDATIONS

39

7.

LIMITATIONS

40

8.

BIBLIOGRAPHY

41

9.

ANNEXURE

42

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INTRODUCTION

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1. INTRODUCTION
a. Definition of Cellular/Mobile phone
A mobile phone (also known as a cellular phone, cell phone, and a hand phone) is a phone that can make and receive telephone calls over a radio link while moving around a wide geographic area. It does so by connecting to a cellular network provided by a mobile phone operator, allowing access to the public telephone network. By contrast, a cordless telephone is used only within the short range of a single, private base station.

In addition to telephony, modern mobile phones also support a wide variety of other services such as text messaging, MMS, email, Internet access, short-range wireless communications (infrared, Bluetooth) business applications, gaming and photography. Mobile phones that offer the above stated features and with more general computing capabilities are referred to as smartphones.

The first hand-held cell phone was demonstrated by John F. Mitchell and Dr. Martin Cooper of Motorola in 1973, using a handset weighing around 2.2 pounds (1 kg). In 1983, the DynaTAC 8000x was the first to be commercially available. From 1990 to 2011, worldwide mobile phone subscriptions grew from 12.4 million to over 6 billion, penetrating about 87% of the global population.

A Qualcomm QCP-2700 (left) circa 1998, and an iPhone 5 (right) from 2012.

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b. The Global Cellular Mobile Industry:
The global mobile phone industry is based on many different manufacturers and operators. The industry is based on advanced technology and many of the manufacturers are operating in different industries, where they use their technological skills, distribution network, market knowledge and brand name. Manufacturers of mobile phones that are...
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